Experiential Events Group (EEG) develops and operates events that allow your potential customers to meet you, learn about your company and your products. And get a full understanding of why you are their best choice. Our team of seasoned marketing experts will design and manage premium events like trade and consumer show displays, product displays and reveals, up to fully integrated national tours. EEG will deliver your message in the most memorable way: Your way.
Contact us and see what we’ve done for Dodge, Fiat, Boeing, Direct Energy and many others. Achieve your sales goals and grow the business by reaching new customers in new and memorable ways.
The Experiential Event Group of Petty Holdings Company LLC was formed from three divisions of PHC. The first division is the Mobile Marketing & Activations division that creates, manages and operates mobile marketing displays. From modest origins in the early 1990s operating show car programs for automobile racing sponsors, this division has operated major mobile marketing displays at events all over the United States for companies like Ferguson, Stanley/DeWalt and Wix Filters. Today, EEG operates more than 1,100 events per year ranging from show car events to mobile marketing programs with multiple trailer displays. EEG handles all aspects of mobile marketing design, logistics, implementation and operation.
The second division of EEG is Driving Experiences. It was formed in 2005 to operate several programs for Mercedes Benz USA, including training programs (On Track) as well as customer performance driving programs (AMG Academy) and marketing programs (Maybach). While continuing to operate Mercedes programs, in 2008 EEG operated Chrysler’s SRT Track Experience for the first time, a program EEG continues to operate for Dodge. Since 2008, EEG has grown significantly in terms of the brands represented, programs operated and customer experiences delivered on behalf of manufacturers.
Unlike most companies operating driving events, the background and experience of EEG is in the design, sale and operation of performance driving experiences throughout the United States and internationally. Performance driving is in our DNA. Since 2005, EEG has operated performance driving and marketing programs for Chrysler, Dodge, SRT, Jeep, Mini, Ford and Chevrolet. Representative programs include SRT Track Experience, SRT Thrill Rides, Dodge Power Rallye Tour, Challenger Media Launch and Mini Countryman Media Launch.
The third division of EEG is the transportation and logistics division. This team of seasoned logistics and operations managers has over 200 years of collective expertise and success. Our goal is simple – transport anything from fleets of cars to containers of goods from point A to point B – on time and on budget.
Whether you need one of our groups, or all of them, when your EEG-run event concludes, your customers will know who you are and what you do. We make that happen. We’re Experiential Events Group.