Mr. Taylor has spent over 30 years in the automotive industry. In 1997, he founded Speed Works Event Services, which was responsible for running the Neon Celebrity Challenge Racing Series, and in 1997 co-founded Event Solutions International (ESI), an event services company responsible for producing dealer sales training events and new vehicle product launches for the Chrysler, Dodge and Jeep brands. For more than seven years, Mr. Taylor developed a track record at ESI of producing dynamic and engaging consumer events, including the launch of Dodge City at the NASCAR Sprint Cup Series races. He is an accomplished road racing champion and has taught precision and performance driving at race tracks across the country. His success comes from his keen understanding that “the Car is the Star” and customer engagement should be the primary focus of every aspect of an event.