top of page




The Experiential Events Group was originally formed as a division of Richard Petty Driving Experience, LLC.


From modest origins in the early 1990s operating show car programs for NASCAR racing sponsors, the company quickly grew into the experiential marketing space and began developing mobile marketing displays and tours that travel all over the country for companies like Fiat Chrysler, Stanley/DeWalt, Dell Computers and many others. 


Today, EEG operates more than 1,100 events per year for a variety of different clients with varied goals and objectives. We specialize in White Label solutions for Agencies of all sizes, offering direction, guidance and full production on all aspects of mobile marketing design, logistics, implementation and operation.


With nearly 30 years of experience, EEG designs, plans, manages and executes cost-effective events from celebrations to racing series to multiple day customer engaged road rallies etc. 

gray back 1.jpg

EEG provides flexible event management coverage from turnkey “entire event” services to “event component” services. EEG is a trusted and reliable white label provider for Companies, OEMs or Agencies for one-off events, multi-day customer programs or year-long series across the country.


EEG prides itself on getting in front of issues, and regular communication and status updates with clients. We are committed to effective program planning and execution.


Your event runs on schedule and within budget every time.


We really benefited from working with EEG. Their direct, no-nonsense, servicing is refreshing and very reliable/efficient. Their approach to solutions-based thinking & relationships is very comforting and effective. The team quickly become more than a vendor, they became key parts of OUR team. Due to their approach and expertise we were able to realize cost and time efficiencies and most likely minimized stress throughout summer-long program.


Darren Rankin

LeadDog Marketing Group


What is EEG?

A Key Strategic Business Partner

An Essential Extension of our Clients

We provide Logistical, Transportation and Driving Services 

We provide Seamless Program Integration

We build relationships through trust 

We provide First Class results and Uncompromising Integrity

bottom of page