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Driving Experiences


Get Behind the Wheel

Immerse your customers in a branded driving experience with mobile marketing events from EEG. We started our business in the 1990’s by operating show car programs for NASCAR racing sponsors and we now proudly produce over 1,000 events per year for other markets, as well: 

  • Automotive 

  • Healthcare 

  • Medical 

  • Educational 

  • Corporate 

  • Commercial Brands 


How We Do It 

From soup to nuts, we handle it all: the initial discussions about how, where, when, and what, staffing of the events themselves, the setup of the event, and the break down. Our team focuses on detailed logistics planning and execution so that you can focus on your business. Not only that, but we also provide hospitality, trailer wrapping, and more so that your brand can be seen from every corner of the racetrack.  


We will create a fun and safe environment to take your brand to the next level. EEG’s Driving Experiences division has a long history and strong presence in the automotive industry, working with influential brands including Ferrari, Dodge, SRT, Fiat, Abarth, BMW, Mercedes-Benz/AMG, Chevrolet, Toyota, Mazda, and others.  


Who We Are

With a killer crew of mobile experiential marketers, we can enhance your brand awareness in creative and interactive ways. We are a trusted and reliable white-label provider for Companies, OEMs or Agencies for one-off events, multi-day customer programs, or year-long series across the country.


What Do We Provide?

What do you get when you partner with EEG? 

  • Logistical, Transportation, Driving & Staffing Services

  • Interactive & Immersive Experiences 

  • Hospitality & Programming 

  • Seamless Program Integration 

  • Relationship Building & Trust  

  • First Class Results & Uncompromising Integrity 

  • A Whole Lotta Fun! 

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Types of Mobile and Experiential Marketing

  • Show Car Programs

  • Trailer Wraps

  • Driving Events

  • Augmented Reality Experiences

  • Medical Education

  • Hospitality & Programming

  • And So Many More 

From marketing and program design to interactivity and logistics, EEG’s talented and passionate professionals execute at the highest level. We are committed and determined to share your product and story with the world via exceptional one-off events or national programs. 

Build Your Experience

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