Are you looking to take your mobile marketing event to the next level? It can be a daunting task, but with the right tips and guidance, you'll be a pro in no time! We're giving you our top 5 tips for a successful mobile marketing tour. From ensuring your mobile marketing trailers are fully stocked to making sure you have the right team on board, these simple tips will help you ace your tour like a boss. Let's get started!
But Wait – Who Are You to Know What I Need?
EEG has worked with the big guns – Ferrari, Dodge, SRT, Fiat, Abarth, BMW, Mercedes-Benz/AMG, Chevrolet, Toyota, Mazda, you name it! We know what it takes to create a memorable and successful mobile marketing event.
And speaking of experience, we've got over 200 years of collective expertise in the field. Our team is made up of seasoned professionals who have seen it all and can handle anything that comes their way. From turn-key hospitality solutions to precision drivers, we've got you covered.
But wait, there's more! We don't just stop at mobile marketing events. We provide a complete event solution, including product specialists and brand ambassadors, experiential event production managers, and even support for commercial, film, and television production. We've got decades of experience and the skills to make your event shine.
And don't worry – we offer competency-based training to ensure everyone is up to speed and ready to rock. Safety is our top priority, and we'll make sure everyone has the skills, knowledge, and behavior to deliver a successful event.
Crafting an Unforgettable Experience
Welcome to the most exciting part of your mobile marketing event– crafting an unforgettable experience for your audience! This is your chance to show off your creativity and leave a lasting impression on everyone who steps foot inside your mobile marketing trailers and event.
Prep the Swag
Social Media is a Win
Get the Best Crew Together
Let it Ride
1. The Importance of Location Selection
Picture this: you've planned an incredible mobile marketing tour; you've got the most eye-catching mobile event trailers and the best team onboard. But here's the kicker - you've chosen the wrong location! Uh oh, now your tour feels more like a ghost town than a rock concert. That's why choosing the right location is key to the success of your tour.
So, what should you consider when selecting your spot? Well, first and foremost, think about your target audience. Where do they hang out? Are they more likely to be found at music festivals or in bustling city centers? Find the sweet spot where your audience is already gathered, and you'll have a higher chance of capturing their attention.
And don't forget to research local events and activities. Is there a big concert happening nearby? Is there a festival that aligns with your brand? By aligning your event with existing events, you can piggyback off the existing buzz and attract even more attention to your mobile marketing tour.
2. Making the Most of Your Mobile Marketing Materials
Let's talk about your mobile marketing materials, because let's face it, they're the backbone of your event. You've spent hours designing and creating incredible swag, so it's time to make sure they get the attention they deserve.
First off, make sure your materials are eye-catching and stand out from the crowd. Nobody wants to see a boring, generic flyer or brochure. Add some personality and creativity to your designs, and watch as people can't help but gravitate towards them.
But don't stop at just the visuals. Take it to the next level by offering interactive and engaging experiences with your materials. How about a scratch-off sticker on your flyer that reveals a special discount or prize? Or maybe a QR code that leads to an exclusive behind-the-scenes video? Get creative and make your materials more than just pieces of paper.
And here's a pro tip: don't be afraid to get a little weird. Remember, you want to be memorable, so don't shy away from unconventional materials. Maybe you hand out customized stress balls that look like your product, or maybe you create a pop-up book that tells the story of your brand. The possibilities are endless, so let your imagination run wild.
3. Amplifying Your Social Media Presence
Now it's time to turn up the volume on your social media presence and let the world know just how amazing your mobile marketing tour is. Get ready to take your tour to the viral stratosphere!
First things first, make sure you're active on all the major social media platforms. Instagram, Twitter, Facebook, TikTok, YouTube, Pinterest, Threads – you name it, be there. Share behind-the-scenes photos, funny videos, and sneak peeks of what's to come. The more you engage with your audience online, the more they'll feel connected to your brand.
But don't just stop at sharing content. Get your audience involved too! Create interactive challenges or contests that encourage them to share their experiences with your tour. Offer exclusive giveaways or discounts for those who engage with your social media posts. This will not only increase your online presence but also generate excitement and buzz around your brand.
And speaking of buzz, don't forget about influencers. Partnering with influencers who align with your brand can skyrocket your social media presence. Find influencers in your niche who have a large following and reach out to them. Their followers will be curious to check out what all the hype is about, and before you know it, your event will be the talk of the town.
4. Staffing with the Best Crew
Now, let's talk about the unsung heroes of your mobile marketing tour - your crew! These are the rock stars who will be by your side, ensuring that everything runs smoothly and that your tour is a resounding success. But how do you find the best crew members? Fear not, fellow rockstar, we've got you covered! EEG provides top to bottom experiential events production, staffing, and hospitality.
First things first, you need to hire people who are as passionate about your brand as you are. We look for individuals who not only have the skills and experience but also have a genuine love for what you do. After all, enthusiasm is contagious, and we want your crew to spread that energy to everyone they interact with.
But don't just focus on technical skills - personality matters too! You need crew members who are adaptable, quick-thinking, and have a great sense of humor. Guess what? That's who we've got! Remember, unexpected challenges will inevitably arise, and you want a crew that can handle them with a smile on their face.
Lastly, don't forget about training and team building. We'll take the time to properly onboard your crew and ensure they have all the tools and knowledge they need to excel. We foster a sense of camaraderie among your team, because when everyone works together like a well-oiled machine, magic happens.
5. Go with the Flow!
Alright, it's time to let go of control and go with the flow at your mobile marketing event. We know you've put in a lot of hard work and planning, but sometimes things don't go exactly as expected. And you know what? That's okay! Embrace the unexpected and roll with the punches. Let EEG handle the stumbles along the way.
Remember, it's all about the journey and the stories that come from it. The unexpected challenges are what make your mobile marketing tour memorable and exciting. So go with the flow, embrace the unexpected, and make it part of your rockstar experience. Let EEG handle the details, while you focus on rocking your event like a boss. Keep the energy high, have fun, and create unforgettable memories.
EEG is Ready to Work with You
So, what are you waiting for? Let EEG be your ultimate partner in crime and together, we'll make your mobile marketing tour a roaring success. Get in touch with us today and let's rock this tour like never before!